Why we do what we do. Everyone is here because they love baking. A question we often get asked, is what do we like most about the bakery besides baking. One of the best parts of what we do is seeing everyone’s excitement as they come in the door. Ninty-nine percent of the time people are smiling and excited to be here. Things smell good, you can see production in progress and we are happy to see you. It is so much fun to speak with all of our customers. Thirteen years ago, when we were thinking about how to design our space, we knew that we wanted an open kitchen; so that there would be no mystery about what we do. And, it would be obvious that everything was freshly made, on the premises, daily.
It was also very important to us to be a neighborhood place and to contribute in some way to the local community and society. We have gotten to know so many people who live on our block or nearby and feel so lucky to have had this opportunity. We look forward to seeing all of our “regulars” everyday. We have watched babies grow up and met so many wonderful, interesting people. At the end of each day we donate any leftovers to City Harvest where they are then distributed to people in need.
There are also so many people who come from all over the country, and the world, to eat our cookies, and it is amazing to meet each and every one of them. We love speaking with everyone and hearing about what brings them to NYC and to our bakery. So many people take photos of their visits that we recently installed a webcam in our shops, so that you can take a photo of yourself visiting the bakery, eating a cookie, and email it home, which is really fun.
We also believe that although work is work, we can enjoy what we do most of the time, and have fun with each other, and our customers, while doing our work. After all, food is a nurturing necessity to daily life so you might as well enjoy what you are eating and where you are eating, while you are eating.
